Enough already! Confront your fear of scarcity

Desire fuels passion and makes life worth living. But desire unchecked can be exhausting and all-consuming. Once one desire is appeased, another one quickly takes its place and soon you are spending all of your energy working to satiate every whim until you collapse like a hamster that’s just run a mile long wheel marathon.

Obviously, much of what we desire is hardwired. If we didn’t desire food, we would starve to death. If we didn’t desire clothes, we would freeze. If we didn’t desire sex, the population would have died off eons ago.

But what propels people, when full to keep eating, or when warm to keep buying clothes, or when married, to seek more partners. How much of desire is hardwired and how much of it cultural i.e. encouraged by advertisements preying on our deepest, darkest emotions and insecurities?

Why do humans—American in particular, stuff themselves with stuff?

It is a fear of scarcity that propels us to desire more than “enough.” We are afraid of running out of stuff. We fear there aren’t enough jobs clothes, cars and success to go around. Instead we hoard and store everything we can including; money, homes, pets and coffee makers. If you can name it, somebody out there hoards it.

All I have to do is watch my dog to know that the fear of scarcity is innate. If I give her twice the amount of food she can eat, she will still growl at the cat if he comes near the leftovers.

It’s natural and okay to want, but we can get ridiculous about it at times. We may already have a perfectly good reliable car, but that doesn’t stop us from wanting the newest on the market. We may not be able to stuff anymore jeans into our closet, but that doesn’t stop us from buying another pair. Thankfully humans are gifted with awareness. We are not slaves to every desire or emotion that we have. It’s important to recognize the desire or emotion but not necessarily act on it.


Confronting your Fear of Scarcity:

1. Before making a purchase ask yourself, “Would I buy this if nobody else was impressed by it?” If the answer is no, you may want to put down the I-phone and keep moving.

2. Consider whether your purchase will add stress to your life. Being free and happy is more important than material things. Is that new car worth the 5 years of car payments? Is that McMansion worth the 30 year adjustable rate mortgage? Sure, I want a new camera, but I can’t afford it, and buying it on credit will only add more stress to my life—another bill to miss on a monthly basis. Peace of mind should fuel your purchasing decisions not jealousy over another’s possessions.

3. Give. I’ve often read that when you feel as if you can’t afford to give—do it anyway. And selfishly, I’ve always wondered, why should I? What’s in it for me? But now I realize that the very act of giving when you feel as if you can’t afford to, is confronting one of the biggest fears humans have—the fear of scarcity. And confronting fears is one excellent way to happiness and peace of mind. So give. Give your time, give your money, give your clothes.

4. Learn to love what you have. Clear away the Clutter.Take a good look at your stuff (one closet at a time). I recently opened my overflowing clothes closet and separated what I LOVED from what was just taking up space. Clearing out the clutter allowed me to see new possibilities in what I had. Now whenever, I pick out my clothes for the next day, it’s always a favorite outfit. And when I do purchase something new—I know I don’t already own one, and I know where it fits into my wardrobe.

5. One in-one out.Every time you make a purchase get rid of something. New jeans? Get rid of those size 4 jeans you haven’t been able to fit into for 10 years.

Read more on the fear of scarcity from Bankrate.com.
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